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Our SAFC Shop was born when Sunderland A.F.C. and Personalised Football Gifts partnered up to bring fans the latest in unique gifts. Personalised Football Gifts is the UK's largest retailer of personalised football products and is based in Weardale - not too far from the Stadium of Light. Working together, we created this innovative SAFC Shop which stocks everything from personalised mugs for the ultimate fan cuppa, to hip flasks and business card holders.
The software that we have developed over the past years and which powers our website and SAFC shop, is the latest available across the world. Whilst Spanish clubs such as Barcelona have always lead the way in bringing fans the most innovative merchandise, we were determined to bring that level of advanced technology home to the North East. Following a trip to Barca, we were able to offer UK fans merchandise that is fully personalised and up-to-date, just like fans enjoy from Camp Nou. When you visit our SAFC Shop, know that years of work and dedication have gone into the technology behind it. SAFC work with us because they see that we are industry leaders and every effort goes into producing the best merchandise for Black Cats fans. It's great to work with a Wearside club too because we are so close to the Stadium of Light and can see the Wear from our office window.
The customer service in our SAFC Shop is second to none and our staff are trained to help you at every step. We are sure you will love your Sunderland gift when it arrives but if there are any questions you have please give us a call or send us an email.